Kill Creek BBQ

For Kill Creek BBQ, I developed a cohesive brand identity that reflects the bold, flavorful nature of the business. The visual system combines strong typography, rustic textures, and warm color tones to evoke the richness and authenticity of barbecue culture while maintaining a modern appeal suited for growth.

Challenge & Objective: Kill Creek BBQ is a barbecue business based in Lawrence, KS, known for its craft, flavor-forward approach. As the company expands, its brand identity needed to reflect the same strength, authenticity, and passion found in its food. The objective was to create a brand system that feels rugged yet refined, capturing the hearty, memorable experience of enjoying Kill Creek BBQ while positioning the business for continued recognition and growth. While the full branding system was exploratory, the custom sticker designs were adopted and integrated into the business’s packaging.

Deliverables: Logo and Branding, Sticker Design, Apparel Design

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